Ep 9 - Mikhail Chernyshev: Purpose-driven marketing & scaling unicorns

In this episode, we sit down with Mikhail Chernyshev, Global Brand Director at InDrive, the ride-hailing unicorn reshaping emerging markets. Mikhail shares his journey from growing Dodo Pizza into an international franchise to leading brand at VK and now InDrive.We dive into:How to build purpose-driven marketing that actually convertsWhat it takes to sell your vision to a CFO and secure brand budgetsWhy founders need personal brand marketing—and how to do it rightWhat growing a global brand from Russia really looked likeLessons from scaling Dodo Pizza beyond bordersThe mindset shift from startup to unicornWhether you're building a brand, pitching for budget, or figuring out how to grow with purpose — this episode is packed with insight.