Ep. 9: Profit is Lying to You - Cash Flow Secrets for Women Business Owners in Real Estate

💸 Real Cash Flow Talk with a Fractional CFO | Beyond the Build Ep. 1Welcome to the kickoff of our Beyond the Build series with Katie Kim! This isn’t your average cash flow conversation. We’re diving deep with Cheryl Heller—fractional CFO, financial strategist, and real estate investor. You’ll learn:- The 3 types of cash flow you must track- Why your profit doesn’t equal cash- The real difference between cash vs. accrual accounting- How to forecast cash like a CFO- Why your bank needs more than your P&L—they need your story Whether you’re scaling your business or launching your next development, this episode will save you from financial pitfalls and help you plan with power. ⏱ TIMESTAMPS00:00 – Welcome to Beyond the Build: The Real Game is Financial Strategy01:34 – Meet Cheryl Heller: CFO, Advisor & Real Estate Investor03:52 – The 3 Buckets of Cash Flow Explained: Operating, Investing, Financing06:52 – The #1 Myth: Profit ≠ Cash Flow11:08 – Cash vs. Accrual Accounting: What’s Really in Your Pocket?17:37 – Investing & Financing Cash Flow: The Long Game Strategy20:03 – Startup Survival: The 13-Week Cash Flow Forecast22:22 – Receivables Financing: Your Hidden Funding Source23:51 – The Power of Narrative: Why Your Bank Needs Your Story29:57 – Cash Flow Mindset: Startups vs. Established Businesses31:09 – Development Forecasts: Buffer, Buffer, Buffer34:18 – The Rule of 3: Contingency Buckets in Development35:07 – Forecast Like a Pro: Base, Best & Worst Case Scenarios37:34 – Capital Calls, Runway Money & Investor Confidence38:16 – How to Work with Cheryl: 3 Levels of CFO Support 🔗 Connect with Katie Kim 🌐 Website:https://www.katiekim.com – The Katie Kim Educational Platformhttps://www.thekimgroup.com – The Kim Group 📱 Instagram:@thekatiekim@thekimgroup 💼 LinkedIn:Katie Arnholt Kim, CCIMThe Katie Kim Educational PlatformThe Kim Group 📘 Facebook:The Katie Kim Educational PlatformThe Kim Group 🔗 Connect with Cheryl Heller 🌐 Website:https://www.pillaroneconsulting.com/ 📱 Instagram:@cherylaheller 💼 LinkedIn:Cheryl A. Heller 🎯 NEXT STEPS💻 Missed the last webinar?Katie’s FREE LIVE MASTERCLASS returns this October!📅 Tuesday, October 14th at 7pm CST and 📅 Thursday, October 16th at 12pm CST → Learn how to use real estate development as a tool to scale your business. 🚨 BONUS: Submit your deal for a chance at live coaching with Katie!💥 Type “masterclass” below to save your spot.👉 https://www.katiekim.com/masterclass 🚀 NEXT BOOTCAMP: October 10th from 11:00 am – 3:00 pm CST💬 Comment “BOOTCAMP” to sharpen your Buy Box LIVE (only 5 seats).👉 https://www.katiekim.com/bootcamp 🤔 Not sure what your next step is?Book a call with our team to discuss the best option for you.👉 https://www.katiekim.com/booking-page #RealEstateDevelopment #CashFlow #FractionalCFO #BeyondTheBuild #KatieKim