Ep 9: Rewriting the Rules of the Beauty Industry || Sophie Sin Yu Auyeung

Sophie Sin Yu Auyeung is the founder of MYRRAR your AI-powered beauty bestie, the app helping every woman understand her skin, her undertone, and what actually works for her own unique face. But here's the thing... she's not technical. She pitched this idea in a room full of 70 tech bros. And she's had managing directors look her dead in the face and tell her Myrrar "isn't a real business."And instead of letting any of that break her... she used it. Every single NO became fuel.We got into the stuff I think we don't talk about enough: what rejection actually does to you, why failing isn't the end (she's walked away from two businesses before this one), what it means to build something in public when you have no idea what you're doing yet, and why she's not building a product... she's building a movement.This one's for anyone who's ever felt like they don't fit the mold. Sophie's proof you can just go build your own.WHAT WE COVERThe shower thought during COVID that became MYRRAR (and why it took 5 years to feel right).The real problem with beauty... it's not the makeup, it's who gets left out.Why AI can do what influencers and sales assistants never could.How she handles doubt when the people doubting her run accelerators.Why building publicly on TikTok was one of her smartest moves.How to know when to quit something vs. when to keep pushing.What school gets so wrong about failure and fitting in.The mindset shift that changed everything: done is better than perfect.TIMESTAMPS00:00 — Sophie introduces herself: funny, sassy, strong, and "borderline stubborn"02:07 — The origin of MYRRAR: from a shower thought during COVID to pitching in front of 70 tech bros07:11 — The real problem in the beauty industry (and why it is bigger than you think)14:30 — Facing doubt: when investors and managing directors tell you to your face it is not a real business20:43 — Why Sophie chose to build Mirror publicly from day one25:11 — What entrepreneurship actually means: impact, identity, and building something that is all yours31:25 — Knowing when to quit: why exiting is sometimes the smarter, braver move35:10 — What the education system gets wrong about failure, uniqueness, and preparing people for real life47:56 — What success really looks like for Mirror (it is a movement, not just an app)49:13 — Advice for anyone who has an idea sitting in their notes app right nowCONNECT WITH SOPHIELINKEDIN — https://www.linkedin.com/in/sophie-sin-yu-auyeung-aba898186/ INSTAGRAM — https://www.instagram.com/_myrrar/TIKTOK — https://www.tiktok.com/@sophie_myrrar?lang=en DETAILS ABOUT MYRRARWEBSITE — https://www.myrrar.com/ INSTAGRAM — https://www.instagram.com/_myrrar/ TIKTOK — https://www.tiktok.com/@_myrrar?lang=en CONNECT WITH MAHDIEHINSTAGRAM — https://www.instagram.com/mahdieh.rassafiani/FOLLOW YOUR NEXT STEP PODCASTINSTAGRAM — https://www.instagram.com/yournextstep.pod/ TIKTOK — https://www.tiktok.com/@yournextstep.pod YOUTUBE — https://www.youtube.com/@YourNextStepPodcast