Ep 9. Talent Is Not Equal: Who Gets to Be Seen, Heard and Paid #businessofinfluence

n this Africa Month special of Business of Influence, host Leroy Marc sits down with poet, author and cultural activist Lebo Mashile alongside media executive and strategist Mathabo Tlali to unpack the realities of building, sustaining and protecting creative careers in Africa.From the systemic challenges facing artists and creators to the economic structures that continue to undervalue creative labour, this conversation explores why talent alone is not enough and what it takes to build lasting influence in an industry that often lacks formal support and recognition.The episode also examines the role of technology and AI in the future of creativity, the importance of treating creators as businesses rather than commodities, and why audiences, institutions and policymakers all have a role to play in strengthening Africa's creative economy.Beyond the challenges, Lebo and Mathabo reflect on the power of storytelling, cultural ownership and the responsibility of creators to shape narratives that move society forward.At its core, this is a conversation about visibility, value and the future of African creativity.If you are interested in the creator economy, cultural leadership, African storytelling or the future of creative industries on the continent, this is a conversation worth your time.Business of Influence is brought to you by Style ID Africa.