The Business of Influence
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The Business of Influence is a business podcast hosted by Style ID Africa. It has 49 episodes, with the latest published December 2025.
Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape.Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs.With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.
business ·en-za ·49 episodes
Ep 3. | Building a Boutique vs Full-Service Agency
Ep. 3 | Capital, Culture and Control #businessofinfluence
Ep 2. | The Reality of Scaling a Small Creative Agency #foundersdesk
Ep. 2 | From Culture to Conversion #businessofinfluence
Ep1. | Founders as Front Page #FoundersDesk
Ep.1 | The State of the Creator Address | #BusinessOfInfluence
Season 3 Finale: Behind the Influence | The Wrap Up Edition
IMC EPISODE 13: AI, creativity, and the future of marketing with Darren Morris | CEO of Lucky Hustle
IMC EPISODE 12: SAB’s Marketing Playbook with Vaughan Croeser | VP of Marketing at SAB
IMC EPISODE 11: From Street to Social, OOH That Gets People Talking with Nomzamo Moalusi | Primedia
IMC EPISODE 10: How Social Listening Drives Innovation with Tamryn Taylor | Unilever South Africa
IMC EPISODE 9:The Art of Making Brands Memorable with Dean Oelschig | Founder of Halo Advertising
IMC EPISODE 8 : Authenticity, Engineering & Salience with Marketing of Volkswagen, Bridget Harpur
IMC EPISODE 7: The Power of Authenticity in Marketing with Phathiswa Sefatswa | Clicks Group
IMC EPISODE 6: Marketing That Moves People with Zain Naidoo | Head of Digital Marketing at Dis-Chem
The Founder's Desk Episode 4 | The Business behind a multi-gen work place with Maishe Mashigo
IMC EPISODE 5: The Creative Revolution at Nedbank with Khensani Nobanda
The Founder's Desk Episode 4 | Understanding Clients & Their Needs with Zandile Khulu
IMC EPISODE 4: The Future of Luxury Marketing with Aimee Kellen | Regional MD at Moet Hennessy
The Founders Desk Episode 3 | New Business Mining - Bringing home the bacon with Lindo Mkhize
Pilot | Foundations from the Founder's Desk
The Founders Desk Episode 2 | New Business Mining - Bringing home the bacon with Lindo Mkhize
IMC EPISODE 2: Building Trust Through Influence with Melusi Mhlungu | CCO of We Are Bizarre
IMC EPISODE 1: Marketing Shifts with Dale Hefer | CEO of IMC
EPISODE 10 | Mic Check: How Podcasting Is Shaping Culture, Commentary & Clout in South Africa
EPISODE 9 | Boardroom to Backstage: Why this Generation is Choosing Purpose Over Payslips
EPISODE 8 | Pivot or Perish: What Keeps B2B Talent Relevant in the Creator Economy
EPISODE 7 | Shem, That Campaign Flopped
EPISODE 6 (Part 1) | Rooted & Radiant: How South African Beauty Founders Are Redefining Skin & Hair Culture
EPISODE 5 | Brands Love Culture, Until It Gets Loud
Episode 4 | Disrupt to Deliver: How Creators Are Rewriting Brand Playbooks
Episode 3 | Rewriting South Africa’s Influencer Playbook with Sbahle Sithole
Episode 2 | New Wave Niches : What’s Hot and What’s Not: SA’s Influencer Niches Exposed
Episode 1 | Trending or Trapped : How Pop Culture is Shaping Creators in 2025
Cooking Up a Storm | A Taste of Season 3
The Future of Artificial Intelligence, Voice Search & Chatbots
Why Style ID Africa: Innovating Influencer Marketing Across The Content
The World of Paid Media and the Power of Paid Advertising.
Scaling Influencer Marketing for Both Brands and Influencers
Real-time Marketing and Newsjacking
Strategies for Overcoming Creative Blocks and Innovative Ideas
Navigating Budget Constraints & Resource Limitations
Influencer Round Table: From The Creators’ Point of View | Bonus Epsiode
The Influencer Round Table: From Creators' Point Of View
New Age Content Marketing
The Art of Emotional Intelligence
How to travel like an influencer
Budgeting and money management for influencers and content creators
Understanding influencer contracts and regulations
How to pivot as an influencer with Brett Robson
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