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The Business of Influence

The Business of Influence

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The Business of Influence is a business podcast hosted by Style ID Africa. It has 49 episodes, with the latest published December 2025.

Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape.Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs.With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.

business ·en-za ·49 episodes

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1

Ep 3. | Building a Boutique vs Full-Service Agency

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Ep. 3 | Capital, Culture and Control #businessofinfluence

3

Ep 2. | The Reality of Scaling a Small Creative Agency #foundersdesk

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Ep. 2 | From Culture to Conversion #businessofinfluence

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Ep1. | Founders as Front Page #FoundersDesk

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Ep.1 | The State of the Creator Address | #BusinessOfInfluence

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Season 3 Finale: Behind the Influence | The Wrap Up Edition

8

IMC EPISODE 13: AI, creativity, and the future of marketing with Darren Morris | CEO of Lucky Hustle

9

IMC EPISODE 12: SAB’s Marketing Playbook with Vaughan Croeser | VP of Marketing at SAB

10

IMC EPISODE 11: From Street to Social, OOH That Gets People Talking with Nomzamo Moalusi | Primedia

11

IMC EPISODE 10: How Social Listening Drives Innovation with Tamryn Taylor | Unilever South Africa

12

IMC EPISODE 9:The Art of Making Brands Memorable with Dean Oelschig | Founder of Halo Advertising

13

IMC EPISODE 8 : Authenticity, Engineering & Salience with Marketing of Volkswagen, Bridget Harpur

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IMC EPISODE 7: The Power of Authenticity in Marketing with Phathiswa Sefatswa | Clicks Group

15

IMC EPISODE 6: Marketing That Moves People with Zain Naidoo | Head of Digital Marketing at Dis-Chem

16

The Founder's Desk Episode 4 | The Business behind a multi-gen work place with Maishe Mashigo

17

IMC EPISODE 5: The Creative Revolution at Nedbank with Khensani Nobanda

18

The Founder's Desk Episode 4 | Understanding Clients & Their Needs with Zandile Khulu

19

IMC EPISODE 4: The Future of Luxury Marketing with Aimee Kellen | Regional MD at Moet Hennessy

20

The Founders Desk Episode 3 | New Business Mining - Bringing home the bacon with Lindo Mkhize

21

Pilot | Foundations from the Founder's Desk

22

The Founders Desk Episode 2 | New Business Mining - Bringing home the bacon with Lindo Mkhize

23

IMC EPISODE 2: Building Trust Through Influence with Melusi Mhlungu | CCO of We Are Bizarre

24

IMC EPISODE 1: Marketing Shifts with Dale Hefer | CEO of IMC

25

EPISODE 10 | Mic Check: How Podcasting Is Shaping Culture, Commentary & Clout in South Africa

26

EPISODE 9 | Boardroom to Backstage: Why this Generation is Choosing Purpose Over Payslips

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EPISODE 8 | Pivot or Perish: What Keeps B2B Talent Relevant in the Creator Economy

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EPISODE 7 | Shem, That Campaign Flopped

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EPISODE 6 (Part 1) | Rooted & Radiant: How South African Beauty Founders Are Redefining Skin & Hair Culture

30

EPISODE 5 | Brands Love Culture, Until It Gets Loud

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Episode 4 | Disrupt to Deliver: How Creators Are Rewriting Brand Playbooks

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Episode 3 | Rewriting South Africa’s Influencer Playbook with Sbahle Sithole

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Episode 2 | New Wave Niches : What’s Hot and What’s Not: SA’s Influencer Niches Exposed

34

Episode 1 | Trending or Trapped : How Pop Culture is Shaping Creators in 2025

35

Cooking Up a Storm | A Taste of Season 3

36

The Future of Artificial Intelligence, Voice Search & Chatbots

37

Why Style ID Africa: Innovating Influencer Marketing Across The Content

38

The World of Paid Media and the Power of Paid Advertising.

39

Scaling Influencer Marketing for Both Brands and Influencers

40

Real-time Marketing and Newsjacking

41

Strategies for Overcoming Creative Blocks and Innovative Ideas

42

Navigating Budget Constraints & Resource Limitations

43

Influencer Round Table: From The Creators’ Point of View | Bonus Epsiode

44

The Influencer Round Table: From Creators' Point Of View

45

New Age Content Marketing

46

The Art of Emotional Intelligence

47

How to travel like an influencer

48

Budgeting and money management for influencers and content creators

49

Understanding influencer contracts and regulations

50

How to pivot as an influencer with Brett Robson

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