Ep. 9 - The Future of Event Data & Metrics ft. Richard Carreon, Director of Marketing @ Refersion

How do you create a seamless digital customer journey for an event? What opportunities and stories can you derive from the additional data captured at Virtual Events? This week we are joined by Richard Carreon, Director of Marketing at Refersion, the affiliate marketing SaaS platform. In our discussion Richard shares his thoughts on new tactics of data capture to ensure the customer journey is as seamless as possible, and ways to look at the insights from your event to better connect your audience and build a community. For anyone who is interested in how affiliate marketing could assist their strategy, please check out Refersion. Have an idea for a topic of a future episode, would like to be featured on R_C_Squared or interested in continuing the conversation? Please do not hesitate to reach out to: [email protected] Twitter: https://twitter.com/R_C_Squared