Ep. 90: Daisy Freund - ASPCA, Sr. Dir. of Farm Animal Welfare

Ep. 90: Daisy Freund, Senior Director of Farm Animal Welfare @ ASPCA ||   76% of consumers are concerned about the welfare of animals raised for food. For episode 90 we welcome Daisy Freund – Sr. Director of Food Animal Welfare at ASPCA – to discuss her work set on improving the health, treatment and living conditions of farm animals. Earlier this year the ASPCA (American Society for the Prevention of Cruelty to Animal) launched the 'Shop with your Heart' platform – a service designed for consumers to created a more humane world for farm animals.  Just recently, Daisy and her team delivered another tech tool that will continue to empower consumer choice as a change agent in food and ethical behavior.  The ASPCA 'ShopKind Helpline' is a text-based service to ask questions about farm animal welfare and food labels.   You actually get a text response with answers from an expert re: what to buy and where: www.ASPCA.org/ShopWithYourHeart As you'll hear, Daisy is on a mission to harmonize the interests of consumers, advocates and business through her programs.  In our 40 minute conversation we learn more about how these new consumer facing platforms can be used in your day-to-day.  We discover what drove the ASPCA to include farm animals in their focus – along with companion animals.  We hear about Daisy's background and influences which has lead her to tackle these big problems facing our society today.  We also learn how we can take these concerns mainstream – and with what partners. And, we hear how this effort to drive change through empowerment may just be our best path forward in finding shared solutions for diverse stakeholders in food.   ----- If you're an eater; if you're a lover of animals; if you're a concerned citizen or community member – TuneIn to hear about some exciting advancements in the world of food production.   www.SourcingMatters.show