Ep. 90: Ingrid Christensen: The Power of Using the Right Language

The right use of language has the power to foster connection between individuals and groups from all cultures.  Our guest, Ingrid Christensen, Founder and CEO of INGCO International has worked in the language industry for over 20 years.  First as an interpreter and eventually opening her own language service company to bridge translation gaps and connect cultures.   Connecting people through her book, The Language of Trust Ingrid shares why getting language right can literally be a matter of life and death. 2:35 Ingrid’s career journey and how she learned by failure 4:25 Language services her business INGCO International provides 6:41 How Mall of America connects with different languages and cultures 9:15 Making language the most equitable for everyone 12:40 What tools should we be most cautious of when translating 14:40 Mall of America hasn’t always gotten translation right   16:00 Ingrid talks about her book, ‘The Language of Trust’ 22:00    Being a translator holds a lot of responsibility.  How her interpreters are trained and vetted. 24:12 Advice for young entrepreneurs 26:00 Jill, Dan and Ingrid play a fun game, ‘Lost in Translation’ For information on INGCO International:  www.ingcointernational.com For information on Ingrid Christensen: @ingridchristensen  Guest: Ingrid Christensen, Founder + CEO of INGCO International, author, entrepreneur, speaker Hosts:  Jill Renslow, Daniel Jasper