Ep.90 Storm Mackay: Identity, Disruptive Marketing and Building Bold Brands as a Masc Non-Binary Founder

Enjoyed this episode? Send me a text!Book yourself a Rebel Reset coaching session for November - 90 minutes ro get unstuck and get moving towards that life you actually want!*FYI - this one's full of F-bombs and swear words. If this offends you, it's not going to be the episode for you....!What happens when you stop chasing everyone and start choosing the few who truly get you? We sit down with Storm Mackay, founder of Soba Private Label, to unpack their unglossy reality of building a distinctive brand and a life designed on purpose. No hustle theatre, no yacht mythology—just the messy, honest path from wrong offers and empty pipelines to a bold identity, a ramen‑slurping mascot, and clients who pay for real thinking.Storm shares why “splitting the room” is the most underrated growth strategy in saturated markets, and how clear positioning lives in the buyer’s mind long before a sales call. We dig into the craft of memorable assets, irreverent copy that earns attention, and the patience it takes for a message to wear in. You’ll hear why Soba chose to “win a city” instead of a country and what it looks like to do your own marketing in public so prospects trust you faster.Beyond tactics, we go deep on identity, values, and redefining ambition. Storm’s version of success isn’t headcount—it’s five great clients, time for their garden, and work that feels aligned. We talk about handling rejection without shrinking your signal, drawing firm lines around client fit, and the radical clarity that comes from stepping away from social media comparison. If you’ve felt stuck between safe and alive, this conversation offers a map: choose your 5 percent, hold the line, and let the rest fall away.If this resonates, follow the show, share it with one brave friend, and leave a quick review—what’s one expectation you’ll break this week?https://www.soba.agency/Follow Soba on LinkedInSupport the showHouse of Voltage is the home of quiet rebellion — where people done with ordinary come to redesign their lives on their own terms.Hosted by Zoe, Aliveness & Identity Coach.Find your people. Go deeper.→ Discover which Quiet Rebel you are: Take the Free Quiz → Read, listen and reflect: Join us on Substack → Come inside: Voltage: After Hours→ Coaching: Book a Free Call Ordinary is optional.(*Please note these show notes have been updated retrospectively to reflect the evolution of The Mischief Movement into House of Voltage)