EP 90 : Storytelling for Startups | Aakriti Bhargava (Co-founder & COO, Wizikey)

Aakriti is the Co-founder and COO at Wizikey,  a SaaS-based, data-driven communications suite for PR for startups. Prior to Co-founding Wizikey, she founded Boring Brands, a branding agency. In her early career she has held positions at Info Edge, Naukri.com and the like. In this interview Roshan and Aakriti talk about PR and branding for startups and more: Highlights Turning service into product Founding a startup: 2009 v/s 2018 Data Driven PR  Why startups should prioritise PR early Steps to invest in PR How can founders amplify Brand statement  Aligning priorities across different teams Democratizing reach for brands Building for bharat Nuances of being a COO Opportunities in the Indian SaaS ecosystem Pivoting from an agency to a product company Connect with Aakriti: Linkedin: https://www.linkedin.com/in/aakritibhargava/ Twitter: https://twitter.com/aakriti Connect with us: Linkedin: https://www.linkedin.com/company/startup-operator ​Twitter: https://twitter.com/OperatorStartup​​ ​ If you liked this conversation, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode! --- Send in a voice message: https://anchor.fm/startup-operator/message