Ep. 90: Successful Event Marketing

Kevin McLaughlin discusses successful event marketing. Some of the topics covered include: -Promoting yourself through a trade show -Choosing the right event -Preparing and setting goals for the event -Proper booth setup...

An episode of the Landscape Live's tracks podcast, hosted by North Coast Media, titled "Ep. 90: Successful Event Marketing" was published on August 30, 2014 and runs 61 minutes.

August 30, 2014 ·61m · Landscape Live's tracks

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Summary

Kevin McLaughlin discusses successful event marketing. Some of the topics covered include: -Promoting yourself through a trade show -Choosing the right event -Preparing and setting goals for the event -Proper booth setup -Pre-show marketing -Incentives and discounts in the booth -Employees working the booth -Post show follow-up -Measuring resultsMcLaughlin is a trade show manager and partner of MAC Events, L.L.C. For the past 22 years he has been responsible for up to 8 annual consumer events with responsibilities including event marketing, sales management, new business development and leads the firm's Internet Marketing initiative.In 2010, McLaughlin expanded MAC Events into the business-to-business side of trade shows with the addition of NJ Plants – Professional Landscape & Nursery Trade Show and in 2012 he added the Penn Atlantic Nursery Trade Show (PANTS) to their inventory of annual events.Kevin received a B.S. in Marketing & Finance from the University of Oregon in 1987 and currently sits on the advisory board for Rutgers Gardens.For more information, visit MAC Events at www.macevents.com or email McLaughlin at [email protected].

Episode Description

Kevin McLaughlin discusses successful event marketing.

Some of the topics covered include:

-Promoting yourself through a trade show
-Choosing the right event
-Preparing and setting goals for the event
-Proper booth setup
-Pre-show marketing
-Incentives and discounts in the booth
-Employees working the booth
-Post show follow-up
-Measuring results

McLaughlin is a trade show manager and partner of MAC Events, L.L.C. For the past 22 years he has been responsible for up to 8 annual consumer events with responsibilities including event marketing, sales management, new business development and leads the firm's Internet Marketing initiative.

In 2010, McLaughlin expanded MAC Events into the business-to-business side of trade shows with the addition of NJ Plants – Professional Landscape & Nursery Trade Show and in 2012 he added the Penn Atlantic Nursery Trade Show (PANTS) to their inventory of annual events.

Kevin received a B.S. in Marketing & Finance from the University of Oregon in 1987 and currently sits on the advisory board for Rutgers Gardens.

For more information, visit MAC Events at www.macevents.com or email McLaughlin at [email protected].

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