Ep. 91 Exit interview with Jim McGreevy of the Beer Institute

Today we speak with Jim McGreevy, the Beer Institue chief for the last eight years as he prepares to take a public policy post at the Coca-Cola company.  Show Starts in earnest: 13:00   ----time-stamped contents--- 00:00 intro - hilarious banter, jordan returns with a pop quiz, harry describes how bad a neighbor he is, and technical difficulties.  13:00 Show Starts:  Jim McGreevy has joined the call.  14:40 beer vs soda industries: very different.  16:40 the threat of spirit-based rtd equivalency.  21:45 two big threats:  equivalency and global movement towards “no safe level” of alcohol consumption. 25:20 how to replace Jim?  29:00 how to navigate managing huge corp bi members: leading with alignment.  32:50 accomplishments over 8 years.  34:00 thoughts on treasury report on bev-alc competition.  36:00 decision to go to the coca-cola co.  38:00 wishing Jim well.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily