Ep.91 - How WorryFree Plants Will Bring Top-Performing Varieties to Retailers and Consumers

Earlier this month, three long-time floriculture industry operations joined forces to launch WorryFree Plants, a portfolio of plants designed exclusively for independent garden centers. This new entity was formed to provide a bridge between world-class plant breeders and independent garden centers. In this episode, I talk to Mark Sellew, President of Prides Corner Farms, Ed Overdevest, President of Overdevest Nurseries, and Tom Demaline, President of Willoway Nurseries, about the benefits WorryFree Plants brings to growers, garden retailers, and consumers, and how plants for the program are selected. Here’s our conversation.