Three predictions for the creator economy in 2026 ft. Creator Spotlight Team episode artwork

EPISODE · Dec 30, 2025 · 34 MIN

Three predictions for the creator economy in 2026 ft. Creator Spotlight Team

from The Creator Spotlight Podcast · host Creator Spotlight

This week, Francis is joined by the rest of the Creator Spotlight team — Assistant Editor Natalia and Podcast Producer Tom — to reflect on the biggest creator economy themes from a year of interviews and share their predictions for 2026 __ Francis Zierer LinkedIn Twitter/X Natalia Pérez-Gonzalez LinkedIn Twitter Tom McCloud LinkedIn Twitter __ Timestamps 00:00 Introducing Tom and Natalia 01:30 How to use serialized content in 2026 10:10 Changing our perspective of the creator economy 11:50 Our best piece of 2025 Our 2026 Predictions 15:13 Francis: In-person is the future 20:28 Tom: Podcasts are dying 27:30 Natalia: Short-term creator partnerships Themes of 2025 29:10 Building strong parasocial connections

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Three predictions for the creator economy in 2026 ft. Creator Spotlight Team

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