Ep 91 - What does it mean to be an authority brand?

Let's clear the air: showing up with AUTHORITY isn't a bad thing. In fact, in an ever changing marketing landscape, if you want to build an iconic brand in 2022, you must show up as an authority in your space. So often, this word gets misconstrued, especially for women entrepreneurs. Society makes us think that being an authority is about being bossy, intimidating, or perfect. But here's the truth, Rockstar: Being an authority brand is not about perfection. It is about leading from a place of integrity, from a place of intention, and from a place of true power that you stand boldly in. So, now you might be asking, "Steph, how do I show up as an authority in 2022?" That's why today, I'm digging deep into what it means to truly embody an authority brand, what it looks like for you, and what it can look like for you in 2022. Listen in and let's commit to unapologetically showing up with authority in 2022, Rockstar! Connect with Steph: Apply for The Authority Brands Workshop: https://theweberco.com/application  Read about our programs here: https://theweberco.com/all-programs