Ep. 92 Healthcare Content Creation: Human vs AI in a Digital Era with Scott Becker

As AI reshapes healthcare media and cybersecurity threats loom larger, how can industry leaders balance innovation with authenticity? In this episode of Backtable Industry, host Dr. Aaron Fritts welcomes back Scott Becker, founder of Becker’s Healthcare. --- SYNPOSIS They discuss the evolution of Becker’s Healthcare over the past two years, particularly focusing on the balance between digital innovation and in-person events. Scott delves into the complexities of using AI in content creation, the significance of human connectivity in journalism, and the growing challenges of cybersecurity in healthcare media. They also explore innovative newcomers in the healthcare media space and the importance of staying true to core competencies while embracing new technologies. --- TIMESTAMPS 00:00 - Introduction03:02 - Growth and Evolution of Becker’s Healthcare05:43 - The Role of AI in Healthcare Media16:42 - Building and Maintaining Audience Connectivity30:59 - Balancing Content and Connectivity36:19 - Innovative Newcomers in Healthcare Media40:16 - Final Thoughts and Future Directions --- RESOURCES Becker’s Hospital Reviews:https://www.beckershospitalreview.com/ BackTable Industry Ep. 63 - Evolution of Healthcare Media with Scott Becker:https://www.backtable.com/shows/industry/podcasts/63/evolution-of-healthcare-media