Ep #92: How to Get and Leverage Press with Jane Tabachnick

Jane Tabachnick is the founder of Simply Good Press, an adjunct professor at the Fashion Institute in NYC, an award-winning and widely featured content and publicity strategist and mentor named one of the Top 100 people Online by Fast Company.On Story Tuesday, Jane shares mistakes made in her businesses and that her clients make that get in the way of picking the right path forward, growing, and creating greater ROI. We talk about fear and how it can get in your way, plus how to address and overcome those obstacles. Jane shares resources to help you get discovered, how to become a “media darling,” and down-to-earth tactics for what to do –and not to do– to continue building momentum for yourself, your business, and your brand. This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching Guest Links:Website: https://janetabachnick.com/Twitter: https://twitter.com/JaneTabachnickFacebook: https://www.facebook.com/jmtabachnickLinkedin: https://www.linkedin.com/in/janetabachnick/ Host Links:Podcast Website: https://thebusinesscouchwithdryishai.buzzsprout.com/Connect with Dr. Yishai: https://www.DrYishai.com/contact Dr. Yishai’s email: [email protected]. Yishai’s Instagram: @DrYishai or https://www.instagram.com/dryishai/Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2020 Yishai B LLC. All rights reserved. ABOUT THE PODCASTYou were built for speed.But right now you feel slower than you look on paper.Most founders try to outwork that slow-down.It only burns them out.Your mind is the only machine your company doesn’t upgrade.So leaders keep pushing against the wrong thing.Hosted by doctor of psychology and executive coach Dr Yishai Barkhordari.DISCLAIMERThis content is for informational purposes only and does not replace medical, psychological, legal, or financial advice. It is not therapy, clinical advice, or coaching guidance. All examples and stories are illustrative. Some examples or stories are composites. Results vary based on personal effort, context, and market conditions.Always consult qualified professionals before making decisions that impact your business, health, or well-being. © 2026 Yishai Barkhordari. All rights reserved.