Ep. 92: How to Write B2B Content that Converts and Builds Relationships

Traditionally, B2B content had a reputation for being dull, mundane, and full of industry jargon. Times have changed, and now more than ever, it’s important to inject some emotion, personality, and a high degree of relatability into the content that you develop. Join us as we dig deep and have a thought-provoking conversation with B2B marketing expert Kathryn Strachen (Founder, Copy House) about developing content that builds relationships and converts prospects. During our discussion, Kathryn talks about how B2B content has changed, some mistakes to avoid, why creating customer avatars and conducting research is important, what metrics to focus on, and why you need both quantity and quality to succeed.