Ep. 93: He’s building a $10M+ creator business ft. Kallaway

This week we’re joined by Kallaway, a creator and operator building a profitable media business by treating content like a system. In this episode, we break down how he thinks about distribution, YouTube packaging, short-form frameworks, and turning attention into a scalable, $1M-per-month business. __ Kallaway Sandcastles YouTube Instagram TikTok LinkedIn Website __ Timestamps 00:00 Introducing Kallaway 01:05 The $1M/month content machine 10:01 Bringing a consultant mindset to content creation 15:09 Treating content like a science 20:29 Long form video production process 26:22 Replicating your past successes 34:02 How rapping helps you be a better YouTube 38:05 Short form video production process 41:24 De-risking your failure in short form video 47:43 Creating content without being a creator