Ep. 93: How to Fix The B2B Event Attribution Gap

What do you get when you combine B2B events returning to in-person along with better, smarter, and more advanced technology? You have a greater opportunity to fix the event attribution gap, chances to engage your audience, and many other ways to leverage the different parts of this burgeoning ecosystem. Join us in this week’s conversation with events expert Jonathan Kazarian (Founder & CEO, Accelevents), who talks to us about how B2B marketers can fix the event attribution gap. Jonathan also talks about what mistakes to avoid, how the events industry has evolved, the importance of using personalization in your event follow-up, why first-party data is so crucial, as well as which key metrics and major trends to focus on.