Ep. 93 - Inside the CLA annual privacy summit: hot topics

Privacy enforcement in California is accelerating — and companies are feeling the pressure. In this episode of Privacy Huddle, recorded at the California Lawyers Association Annual Privacy Summit at UCLA, Ketch Head of Marketing Colleen sits down with privacy experts Celine and Max to break down the biggest themes emerging from the conference. The conversation covers the growing role of regulators, why enforcement actions are increasing, and what companies are getting wrong about consent management platforms (CMPs) and privacy vendors. They also discuss why storing consent signals only in the browser may not meet regulatory expectations — and how companies should rethink record-keeping, vendor accountability, and technical architecture. The episode also explores an important new development: California’s DELETE Act, the state’s data broker law introducing the upcoming DROP deletion mechanism and new compliance obligations starting August 1. If you work in privacy, legal, compliance, or data governance, this discussion highlights key risks regulators are focusing on and how organizations should prepare.