EP 93: Revolutionizing Market Research with AI

Is traditional market research on its way out? How will AI change the look and feel of market research as we know it? Today Sidi Lemine, CEO of Jade Kite, joins us to discuss next-gen market research with AI. Newsletter: Sign up for our free daily newsletterMore on this: Episode PageJoin the discussion: Ask Sidi and Jordan questions about AI and market researchUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: [email protected] with Jordan on LinkedInTimestamps:[00:01:30] Daily AI news[00:04:00] About Sidi and Jade Kite[00:05:40] Using AI with traditional market research[00:10:00] Synthetic respondents in market research[00:14:02] Can AI be better than humans?[00:16:27] Ensuring diversity when using Gen AI[00:19:20] Using AI judiciously in market research[00:24:00] Advice on using Gen AITopics Covered in This Episode:Primary topic: AI news updates- Discussion of a chatbot fight between open AI CEO and Google's new language model- Risks associated with generative AI in business- A news network's investigation into an AI-generated interview with former President TrumpPrimary topic: Traditional market research- Definition and purpose of traditional market research- Methods used in traditional market research, such as surveys and focus groupsPrimary topic: Introduction of generative AI in market research- Overview of Jade Kite and its role in market research and AI- Explanation of how generative AI can enhance market research by analyzing transcripts and providing key insightsPrimary topic: Traditional vs. generative AI in market research- Comparison of traditional methods, where transcripts are manually read, with generative AI's ability to accelerate the analysis process- Possible advantages of traditional methods in terms of in-depth thinking and expert analysisPrimary topic: Benefits of generative AI in market research- Faster turnaround time for results and reports- Ability to analyze a large volume of data and identify key patterns and insights- Potential for more accurate strategies and decision-making in market researchKeywords:traditional market research, broken, AI, better, worse, change, guest, dive, future, market research, generative AI, learn, customers, clients, live stream, podcast, free daily newsletter, questions, bring on, AI news, chatbot fight, open AI CEO, Sam Altman, Twitter, slamming, report, Google, secret, large language model, Gemini, powerful, ChatGPT, blog post, researchers, eat, GPT 4, risks, generative AI, business leaders, office, Forbes report, political story, politics, interview, fake president Trump, AI-generated, investigations, tune in, market research, AI, guest, Citi of Amin, founder, CEO, Jade Kite, qualitative research, quantitative research, marketplace, understanding, products, adverts, surveys, focus groups, interviews, conscious, AI, generative AI, transcripts, read, accelerate, top line, dive in, detail, traditional market research, market research companiesSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Start Here ▶️Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and all episodes: StartHereSeries.com Also, here's a link to the entire series on a Spotify playlist.