EPISODE · May 17, 2017 · 37 MIN
Ep. 93 What's Your Company's Name Worth
from Built to Sell Radio
In the early 2000s, Carl Gould gained notoriety in New Jersey for building upscale modular and log homes under the banner Outdoor Imaging. Gould invested heavily in growing his reputation in the New Jersey market. When Gould went to sell his business, the buyer wanted his hard assets and for Gould to sign over the development contracts he had commitments on, but the buyer did not want to take Gould's company name.
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Ep. 93 What's Your Company's Name Worth
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