Ep. 94: How to Map the B2B Customer Journey Towards Revenue

If you want to repeat what’s working to scale strategically, it’s important to understand and analyze the path that your prospects are taking to become a customer. How do your prospects look for information? What challenges do they face? How can you measure what’s working and link this to revenue? Join us as we have a conversation about mapping the B2B customer journey towards revenue with data marketing expert Steffen Hedebrandt (Chief Marketing Officer and Co-Founder, Dreamdata). During our discussion, Steffen elaborates on the importance of understanding and mapping the customer journey, what mistakes to avoid, the importance of having the right strategy and research, and what metrics B2B marketers should focus on.