Ep.94: How To Run Targeted Ads On YouTube (And Why You Need To) - Data Driven Daily Tip #216

Let's say you're planning a family vacation. You've obviously searched on Google countless times for cruise lines, hotels in Orlando, or even attractions in Jacksonville. Then, when taking a break from your vacation planning, have you ever watched a YouTube video, say on how to fix your car, how to unclog your sink, or even simply watched Football highlights or EllenTube? Stay with me. If not, let's just say for the sake of this blog post that you have. So in all of this internet activity, have you noticed that you've started to see ads for family vacation destinations that have NOTHING to do with Football highlights, or unclogging your sink? In other words, your Google Search History is now being reflected in your YouTube video leisure time. Google owns both platforms, and has figured out a way to make this extremely effective marketing happen. In happens within Google Ads (the new Google Adwords) and it allows you to run video ads on YouTube in any number of ways.