Ep.95 - Andy Harrington: Mastering mindset, marketing and message

This week we meet a man who has not only brought in £50 million in revenue and stood alongside the most famous figureheads and influencers – including sharing the stage with American presidents – but he offers tools and techniques that that change lives. His courses offers insights and implementation of how businesses can improve their message, deliver the ultimate presentation, or discover a new level of understanding in anything they do with world class public speaking, free online classes and coaching at all levels. Not only does Andy Harrington show how he's a master of mindset, marketing and message, but this episode of the Escape Your Limits podcast is a lesson in the most important skill you can improve.   Watch the full episode on YouTube   Andy Harrington travels the world teaching business owners and entrepreneurs to unlock a secret revenue stream that they never knew existed. Creating new leaders at every event, he breaks clients out of a limited mindset to increase their earning potential by turning passion into profit. Understanding the significance of storytelling, he escaped his own limits of a call centre job to start a business that has brought in over 50 million pounds in revenue, helping raise people's confidence in public speaking and influencing others both on and offline. After working in a call centre making and around £1500 a month at the age of 29, Andy decided enough was enough and borrowed 10 thousand pounds from the bank to start his own business, which has now pulled in more than 50 million pounds in revenue. Andy has a passion in raising people's earnings and breaking them out of a limited mindset so they can realise their potential. He has helped thousands of people globally break though these restrictions and improve their quality of life.   Episode highlights  Learn the importance of value, how you can improve your offering and why business is more than just about selling. Why you need a structure for presentations, but not necessarily a script in order to create a flow and be flexible in the topic that you know well enough. Why presenting is all about asking yourself the questions almost rhetorically, but answering them yourself to invoke a conversational speech that deepens an audience's understanding of your subject or sale. How to overcome your social anxiety fear of looking foolish in front of people. Why education needs to lead any positioning or sales method to give bigger benefit to any customer or audience, followed closely by entertainment and emotion. What you need to change and evolve in your sales approach as the world of social media and building your personal brand grows and becomes more essential than ever. How to chunk out your offering to three methods of delivery for your customers: do it yourself, do it with you, and do it for you. These will bring different levels of engagement and income, with varying amounts of effort and service provision taking up your time or using other resources. The interesting differences between push and pull factors, or compulsion and addiction, and how you can create these feelings to aid your problem versus benefit experience around selling. You have to know how to subtly build a picture. How to get the blend right between commercial and content, and why missing this balance will lose the attention of an audience or potential client.   Join Matthew Januszek in conversation with Andy Harrington…