Ep 95 - Client Management and the Professional Esthetician

What is the difference between a customer and a client? The short answer lies in client management, the process of overseeing and coordinating a professional's interactions with the ultimate goal in building and maintaining good client relationships. Join Ella, Maggie, and special guest Tracy as they discuss client relationships and how even a 5% retention rate translates into 25-95% of profits. ASCP Esty Talk with Maggie Staszcuk and Ella Cressman Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast hosted by Maggie Staszcuk and Ella Cressman. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.   About Ella Cressman:   Ella Cressman is a licensed esthetician, certified organic formulator, business owner, and absolute ingredient junkie! As an educator, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint rather than a product-specific view.   She has spent many hours researching ingredients, understanding how and where they are sourced, as well as phytochemistry, histological access, and complementary compounds for intentional skin benefits. In addition to running a skin care practice, Cressman founded a comprehensive consulting group, the HHP Collective, and has consulted for several skin care lines, including several successful CBD brands.   Connect with Ella Cressman:   Website: www.ellacress.com   Website: www.hhpcollective.com     About Maggie Staszcuk: Maggie has been a licensed esthetician since 2006 and holds a bachelor's degree in business administration from Stephens College. She has worked in the spa and med-spa industry, and served as an esthetics instructor and a director of education for one of the largest schools in Colorado before coming to ASCP as the Advanced Modality Specialist.     Connect with Maggie:    P 800.789.0411 EXT 1636   E [email protected] or [email protected]   About our Sponsors   Founded by botanical visionary Danné Montague-King, DMK is the World Leader in Paramedical Skin Revision™. Our revolutionary concept of REMOVE. REBUILD. PROTECT. MAINTAIN.® aims to match an individual's biochemistry with the appropriate skin therapy. DMK believes that the origin of most skin conditions is a result of disharmony within the skin. Using the principles of biochemistry, DMK has formulated a range of Enzymatic Treatments and Home Prescriptives that encourage the skin to return to its most balanced and healthy state. For skin care professionals whose business depends on generating long-lasting clinically-proven results, DMK's education-first approach has become essential. Hundreds of salons, spas, and even industry experts have recognized the effectiveness of the DMK concept, witnessed by thousands of people worldwide whose lives have been changed forever.   Instagram: https://www.instagram.com/dmkinternational/   TikTok: https://www.tiktok.com/@dmkinternational   Facebook: https://www.facebook.com/dmkinternational   Universal Companies has everything the skin care professional needs for success. Keeping track of the latest trends and technology in esthetics, we offer products and equipment for the services clients are seeking. The independent practitioner can save on their everyday expenses, as well as enjoy the convenience of shopping across broad categories.   Recognized as the "Favorite Distributor" in the American Spa Professional's Choice Awards for the past 17 years, we see this as a continuous challenge to provide the best products, tools, and education that pros trust the most.   Beyond our extensive selection of spa products, equipment, and tools we have an education and marketing site for our customers to develop their skills and promote their business. The UCo Learning Network offers CEU courses, marketing kits, and business tools.   Universal Companies   Website: https://www.universalcompanies.com/   UCo Learning Network: https://my.ucolearning.com/   Universal Companies on Facebook: https://www.facebook.com/universalcompaniesinc   Universal Companies on Instagram: https://www.instagram.com/universalcos/   Universal Companies on Twitter: https://twitter.com/Universalcos   Universal Companies on Pinterest: https://www.pinterest.com/universalcos/_shop/   Universal Companies on LinkedIn: https://www.linkedin.com/company/universal-companies/mycompany/   About Associated Skin Care Professionals (ASCP):   Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.   Connect with ASCP:   Website: www.ascpskincare.com   Email: [email protected]   Phone: 800-789-0411   Facebook: www.facebook.com/ASCPskincare   Instagram: www.instagram.com/ascpskincare