Ep. 95: How to Launch and Grow a Revenue-Generating B2B Podcast - Interview w/ Harry Morton

There are about 4 million podcasts out there, but just a fraction of them have a large number of listeners. What does it take to grow a B2B podcast successfully and sustainably? What should you focus on and how should you promote your podcast? In our recent episode, we have an informative conversation with Harry Morton (Founder, Lower Street) about the lessons that he’s learned from launching and growing more than 50 revenue-generating B2B podcasts. During our discussion, Harry elaborates on why he thinks many podcasts have few (or no) listeners, what mistakes to avoid, and why having a strategy is important for your podcast. Harry also lets us in on his secrets to attracting your ideal audience, how to keep them engaged, and how to ultimately grow your revenue and impact. #b2bmarketersonamission #b2bmarketing #podcasts