Ep 95: Why Writers Should Consider Ghostwriting with Kent Sanders

Ghostwriting can sound mysterious—but Kent Sanders pulls back the curtain and shows how practical (and relational) it really is. In this conversation, Kent shares how he went from teaching ministry and theology at a small Christian college to building a full-time writing business, why ghostwriting is often misunderstood, and what it takes to become the kind of steady, professional presence high-level clients trust with their “book baby.”In This Episode, You’ll LearnKent’s winding road into writing—and why his shift started with a practical need to support his familyA clear, everyday definition of ghostwriting (hint: you’ve “used” a ghostwriter before—think greeting cards)How ghostwriters capture a client’s voice through listening, patterns, and a collaborative revision processWhat the ghostwriting process actually looks like: outlines, Zoom interviews, transcripts, “brain dumps,” and intensive sessionsHow ghostwriting intersects with publishing: self-publishing, assisted self-publishing, hybrid, and traditional publishingThe ethics question—and why Kent believes ghostwriting is a natural extension of how books are always made (teams, editors, designers, etc.)Why professionalism matters more than people think (reliability, calm communication, and emotional regulation)What clients are really looking for when choosing a ghostwriter: trust, steadiness, fit, and the ability to create psychological safetyKent’s 3 best tips for aspiring ghostwritersPublish your own book (and invest in a professional cover)Tell people what you do—build visibility and clarityGet your first client win quickly to build momentum and confidenceMemorable Moments“Ghostwriting happens all the time—we just don’t frame it that way.”The “Find the Ghostwriter” game: Kent looks for hidden credit clues in acknowledgements and encourages ghostwriters behind the scenes.A helpful distinction: author vs. writer—the ideas can be the author’s even when a writer shapes them.Quick Summary of Kent’s ApproachKent treats ghostwriting like high-level consulting: yes, the deliverable is writing, but the work also includes clarity, support, structure, and calm leadership throughout a complex process.About Kent SandersKent Sanders is a ghostwriter, entrepreneur, and author/co-author of dozens of books. He writes books for business leaders and hosts The Profitable Writer podcast. He also leads The Profitable Writer Membership, helping writers increase their impact and income through practical strategy, mindset, and professionalism.Connect with KentWebsite:kentsanders.netCommunity + Podcast:theprofitablewriter.comAmazon: Kent Sanders This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit writersblocpod.substack.com/subscribe