Ep. #957: Mike Matthews on Becoming a Successful Fitness Entrepreneur

This podcast is a bit different because rather than interviewing a guest, I’m sharing an interview of me. Specifically, I recorded a webinar for students at Oxford Brookes University in the UK, in which I shared business advice for students who wish to start a health or fitness business or for fitness professionals who wish to grow their existing business. I was interviewed by professor Paul Hough, a Senior Lecturer in Sport and Exercise Science at the university. Not only is he a fellow author, but he’s worked with elite-level athletes in tennis and Formula One, and published several studies in academic journals. In our discussion, we chat about . . . Writing books (and why you need to enjoy it if you're going to do it) How to use content marketing to help people The time management structure I use for projects and my daily schedule My system for taking notes on what I read How I deal with procrastination My favorite part of being an entrepreneur Marketing, "micro yeses,” and how to price your goods and services And more . . . So, if you have your own health and fitness business or are interested in starting one, or you’re just curious to hear a bit of my story and about the business side of my work, you’re going to enjoy this podcast! Timestamps: 0:00 - Save up to 30% during our big Labor Day Sale! https://buylegion.com/ 7:23 - What do you attribute the success of your first book to? 14:35 - Do you think there is pressure for new trainers to write books? 24:00 - What time management strategies do you use to manage all the projects you’re involved with? 37:24 - Do you ever procrastinate? 40:10 - Do you use a calendar or a to-do list? 44:31 - What is your favorite aspect of being an entrepreneur? 51:12 - When you say that your supplements aren’t necessary, is it to be different or is it a philosophy you’re passionate about? 57:50 - How do you place monetary value on your servicing when establishing a business? How do you place yourself competitively without undervaluing yourself? Mentioned on the show: Save up to 30% during our big Labor Day Sale! Go to buylegion.com and use coupon code MUSCLE to save 20% on any non-sale items or get double reward points!