Ep 96: Engaging the next generation on their finances - Brett Joffe & Justin Joffe

Listen to Brett Joffe and Justin Joffe, co-founders of Flux Finance, a platform revolutionising financial literacy for young adults in Australia, relate their journey from struggling with their initial podcast episodes to building a community of over 450,000 members. Brett and Justin share how Flux combines education, gamification, and money tools to make financial topics engaging and accessible to the next generation and the Emerging Affluent (young professionals). They discuss their unique approach to creating financial content that is culturally relevant, co-branding opportunities for financial advisers that can help them build relationships in a scalable and cost-effective way, and their mission to improve financial wellbeing for individuals and employees by partnering with large enterprises to positively impact staff productivity and retention.