How a local newsletter became a $100k+ business ft. Marissa Lovell

Marissa Lovell is the founder and operator of From Boise, a local newsletter business generating over $100k in annual revenue. In this episode, she breaks down how she built it, what nearly made her quit, and the decisions that finally made it work. __ Get 10,000 free monthly credits at Eleven Labs: https://elevenlabs.io/ __ Marissa Lovell LinkedIn Twitter/X From Boise Francis Zierer LinkedIn Twitter/X __ Timestamps 00:00 Introducing Marissa from Boise 01:00 From nearly quitting to $100k+ revenue 06:18 The once-a-month growth strategy 09:34 Early stage experimentation 12:15 Accidentally growing a “personal brand” 17:56 Zero to 10k subscribers in one year 23:20 How big can a local newsletter be? 24:18 How to monetize a local newsletter 30:37 Investing in a website that feels right 33:27 Why a discount card for the community didn’t work 38:14 Connecting a community with dinner clubs 42:15 Building in public and empowering female entrepreneurs 46:58 Creating in way that suits you 52:35 Becoming a six-figure solopreneur 55:09 Doubling revenue for 2026