Ep. 96: How Videos Can Help B2B Marketing and Sales Teams to Succeed - Interview w/ Alexander Ferguson

When B2B marketing and sales teams find themselves in competitive markets, they can use videos to break through all of the noise and increase their chances of success. How can they do this strategically? What missteps should they avoid? In our recent episode, we had an engaging conversation around this topic with SaaS marketer and video expert Alexander Ferguson (CMO and Co-Founder, TeraLeap). Alexander elaborates on how B2B companies can leverage videos to increase trust and achieve significantly shorter sales cycles. He also talks about how videos should be part of the overall strategy, his top video DOs and DON’Ts, some actionable tips, what metrics to focus on, and what’s in his “video tech stack”.