EP 96 : Idea to Product to Company | Murali Vivekanandan (Founder & Chairman, Ideas2IT)

Murali is a serial entrepreneur and has co-founded Radaptive and PipeCandy and has also founded Ideas2IT, an IT company that turns ideas into products with their IT expertise. In this interview Murali spoke with Roshan about going from an Idea to Product to Company, the evolution of SaaS in India and more! Key Highlights: 00:00 Introduction  01:20 Founding journey of Ideas2IT 06:15 Secret sauce to running a services company 08:58 Recruiting the perfect engineer 12:47 Enabling your engineering team 16:23 Going from Idea to Product to Company 21:04 Nuances of pivoting from services to products 27:00 What makes SaaS stand out as a business 32:17 Selling to a global market from day 1 35:05 Lessons from operating during Covid 37:40 Evolution of SaaS in India 41:02 New initiatives at Ideas2IT and Future Plans ------------------------------------- Connect with Murali: Linkedin: https://www.linkedin.com/in/murali-vivekanandan/ ------------------------------------- Connect with Us:  Linkedin: https://www.linkedin.com/company/startupoperator ​Twitter: https://twitter.com/OperatorStartup​​ ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode! --- Send in a voice message: https://anchor.fm/startup-operator/message