EP 96: Start Reverse with André Wiringa

Experience is the new battlefield. Satisfaction is not enough anymore. Customer experience is the main driver of future loyalty and will turn your customers into raving fans. Our guest is Chief Xperience Officer (CXO) and Managing Partner at Solutions Unlimited. He is the author of the wonderful book Start Reverse. In this must-listen chat, Andre tells us about the philosophy of starting in reverse, of flipping marketing on its head to become "customering". Customering means starting with the customer every touchpoint of your brand. Andre tells us this means empowering your people and including them as main vehicles to the customer. We talk experience economy, in-store experience, business as theatre, leaders as directors and workers as cast members. We chat about the purpose economy, including how we must have our own personal purpose to align with that of an organisation. Andre tells us about EPIC leadership, reverse leadership, game-changing brands, game-changer principles and thinking in 5D. This is an awesome interview. "There are no markets; there are only customers! Therefore, we must stop marketing in all of its manifestations. Think reverse and start customering." Find out about Andre and the book here: http://startreverse.com/product/reverse-journey-book-2/