EP #96 - You Can Start Small & Still Create Real Opportunities

Send us Fan MailYou can be a “nobody” on paper and still create real opportunities, as long as you show up, publish, and learn.I dig into the shift to interest media, where algorithms decide what people see based on attention not loyalty. Why your followers might never see your posts, and why a single clip can suddenly hit big numbers without paid ads. I break down how I think about Instagram for highlights and entertainment, TikTok as unpredictable and trend-driven, YouTube as a bridge from short-form to long-form, and Facebook as still useful for groups and events.If you want practical tools, I share what’s helped me build faster: LinkedIn for networking and business opportunities, AI tools like Claude, ChatGPT and Gemini for writing and problem-solving, NotebookLM and Perplexity for research and learning, Shopify for getting a simple website up, and Google Analytics plus Google Ads for understanding and converting demand. I also share a realistic take on work volatility and why starting your project now can be a form of career insurance.Sponsored by Infinity SleepGet the sleep you deserve and use the promo code “onlyscott15%” and receive 15% off your first order.https://www.infinitysleep.co.nz/My Social MediaYouTube - https://www.youtube.com/@OnlyScottInstagram - https://www.instagram.com/theonlyscott01/TikTok - https://www.tiktok.com/@onlyscottspodcastFacebook - https://www.facebook.com/Only-Scott-100091616387021/Support the show