Ep. 97 Developing a Content Strategy for Speaking (ft.Abby Herman)

I know that many of you are at a season in your business where you really want to be seen as the go to thought leader, but you're not exactly sure how to make your content work for you. You want to make sure you're speaking to the right people, giving them what they need and not overloading your plate with unnecessary tasks. In this episode we're going to unpack exactly how to determine what your content strategy should look like: who are you creating content for, what our audience needs from you, and how to make it all work for the business you have right now and the business you want to have three months from now. This has been a highly requested topic, so I have brought in my friend and expert on the subject Abby Herman to talk to us all about how to create a content strategy for public speaking.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don't want to miss:

• The types of content you should be creating
• The right questions you need to be asking your audience members; The power of surveying!
• How much free content should you give away without giving too much
• How often should you be delivering your content
• How to determine where you should be publishing your content
• How to hone in on the ideal clients you should be delivering your content to
• • Focusing on ideal clients you already serve vs a client avatar
• The importance of being very clear on your offers when creating your content

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/097