Ep. 97: How to Tell Better Stories in B2B Marketing - Interview w/ Donovan Chee

B2B marketing has evolved significantly over time, and one aspect of it that is definitely getting more attention is the art of good storytelling. Why is it such a crucial component in B2B marketing? What are some elements that B2B marketers should be paying attention to? Where can they get their inspiration from? Join us as we dive into this topic in our recent conversation with expert B2B raconteur Donovan Chee (Head of Marketing and Communications Southeast Asia, Bureau Veritas). During our discussion, Donovan elaborates on the importance of creativity in storytelling, why B2B companies should deviate from focusing solely on products and services, and why having first-party data is crucial. He also talks about what mistakes to avoid and provides great examples of what good storytelling in B2B looks like.