Ep. 97 -Tech Roles Exposed: Why Women Are Crushing It as Business Analysts (And More) w/ Sonia Couto

Ready to dive into the world of tech from a badass woman's perspective? Buckle up, because Sonia Couto is here to shake things up. This isn't your typical tech talk – it's raw, real, and packed with insights that'll make you rethink everything you thought you knew about the industry.Sonia's journey from Portugal to Canada, from manufacturing to accidentally falling into tech, is a testament to the power of adaptability and tenacity. She's spent 18 years in the trenches, building custom apps, scaling products, and kicking ass in leadership roles. And let me tell you, she's not holding back.We're talking about the real deal here – the loneliness of being a woman in tech, the importance of diversity in teams, and why failing is actually fucking awesome. Sonia's dropping knowledge bombs left and right about the roles available in tech (hint: it's not just coding), and why having a solid business plan is crucial, even if you're a tech whiz.But here's the kicker – it's not just about tech. Sonia's insights apply to every entrepreneur out there. She's preaching the gospel of being open-minded, willing to learn, and understanding your industry inside and out. Whether you're a tech newbie or a seasoned pro, there's something in this episode for you.Want more of Sonia's no-bullshit advice? Check her out: YouTube: https://www.youtube.com/@TenacitywithSoniaC Instagram: https://www.instagram.com/techiesoniac LinkedIn: https://www.linkedin.com/in/soniacouto/ TikTok: https://www.tiktok.com/@techiesoniac Podcast: https://soniacouto.com/podcast/Don't just listen – engage. Hit us up with your thoughts, questions, or your own tech war stories. Let's keep this conversation going and push the industry forward together. Now get out there and start shaking things up in your own corner of the tech world.If this hit home, drop a comment. Tell me where you're feeling it most. I read every single one.New episodes every week on Spotify, Apple Podcasts, and YouTube. Subscribe so you never miss a real conversation.