Ep.97 - Vendere sui metamotori è diverso

from Ospitalità 4.0 - Slope Podcast · host Marco Matarazzi e Edoardo Ridolfi

Vendere su un metasearch o vendere su un portale OTA non è la stessa cosa. L’errore più comune che si può fare è pensare che un metasearch e un OTA abbiano le stesse dinamiche di funzionamento. Non è così.Nella 97esima puntata del podcast Ospitalità 4.0 Edoardo e Marco spiegheranno il motivo per cui metasearch e OTA hanno principi e logiche di funzionamento molto diversi.Gli argomenti trattati nella puntata saranno: - definizione di canale OTA e di metasearch- metasearch e concetto di price advertising- dove si posiziona il metasearch nel funnel di prenotazione- quanto costa fare pubblicità sui metasearch come Google Hotel Ads?https://www.slope.it/2021/02/12/vendere-sui-metamotori-e-diverso-podcast-ep-97/

Episode metadata supplied by the publisher feed · Published Feb 12, 2021

Embed this episode

Attribution link and audio player

Ready to play

Ep.97 - Vendere sui metamotori è diverso

0:00 14:36

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently Asked Questions

How long is this episode of Ospitalità 4.0 - Slope Podcast?

This episode is 14 minutes long.

When was this Ospitalità 4.0 - Slope Podcast episode published?

This episode was published on February 12, 2021.

Can I download this Ospitalità 4.0 - Slope Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!