Ep 98: Blume Reframes Puberty with Genius Product Names, Sacred SMS Influencer Gifting

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the podcast, we have Blume co-founder Bunny Ghatrora.   Blume is a women's skincare and self-care company that is eliminating the shame and embarrassment from puberty and growing up. Did you know that 60% of women felt their self-esteem plummet through puberty? What used to make young girls feel ashamed is being normalized thanks to companies like Blume. Here's what you'll hear on the pod:  📦 Promoting growth with education  📦 Understand what you want to build by working with available products in the market  📦 How a steady stream of UGC helps to understand what products your customers want  📦 Personifying product goals in product names can improve how customers relate to it  📦 SMS - connecting to your customers on a personal level Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video