Ep. 98: How to Build a Media Company Around Your B2B Brand - Interview w/ Eric Fulwiler

In a market that’s constantly changing and inundated with noise, B2B brands need to focus on how to grow strategically. How can your company effectively win the attention of your target market? How can you do that meaningfully and for the long term? Join us as we unpack what it takes for B2B firms to build a media company around their brand with marketing expert Eric Fulwiler (Co-Founder & CEO, Rival). During our conversation, Eric explains the importance of B2B firms being brand-led instead of sales-led, what mistakes marketers should avoid, and what content pieces, as well as experiences, generate the best results. He also provides some tips that marketers can immediately implement and what metrics they should be paying attention to as they build their media company.