Ep#98: Insider Tips for Building a Successful B2B SaaS Company from Todd Busler (Co-Founder & CEO, Champify.io)

In this episode of the Hyperengage podcast, Adil Saleh interviews Todd Busler, the CEO and co-founder of Champify.io. Champify.io is a data analytics platform designed to assist B2B growth teams in improving their post-sale operations and go-to-market motions. Busler shares his journey into the B2B SaaS industry and his experiences at companies like Square and Heap. He explains how Champify addresses the challenges of outbound sales by leveraging a company's existing advocates to generate leads. Busler offers advice to early-stage companies on finding the right sales strategies and emphasizes the importance of customer success and support. The episode concludes with insights into Champify's hiring process, company culture, and market positioning.