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EP 98: Media Training Masterclass: How Leaders Land Messages in a Digital‑First World episode artwork

EPISODE · Feb 3, 2026 · 1H 1M

EP 98: Media Training Masterclass: How Leaders Land Messages in a Digital‑First World

from Embracing Marketing Mistakes · host Prohibition PR

Chris Norton and Will Ockenden of Prohibition PR unpack what modern media interviews really feel like for leaders today. They move past the old PR textbook and talk frankly about hot mic blunders, off‑record comments that never stayed off the record and the way journalists now hunt for viral moments. Their stories make the risks feel real, but the tone stays grounded rather than dramatic.Let them take you through a practical approach to landing messages with confidence in a digital‑first environment. Chris and Will explain how to prepare properly, handle awkward questions and speak with the kind of clarity that holds up on camera. The advice is direct, usable and built for anyone who represents a brand when the stakes are high and the margin for error is tiny.Send us Fan Mail Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube Instagram

What this episode covers

Chris Norton and Will Ockenden of Prohibition PR unpack what modern media interviews really feel like for leaders today. They move past the old PR textbook and talk frankly about hot mic blunders, off‑record comments that never stayed off the record and the way journalists now hunt for viral moments. Their stories make the risks feel real, but the tone stays grounded rather than dramatic. Let them take you through a practical approach to landing messages with confidence in a digital‑first env...

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EP 98: Media Training Masterclass: How Leaders Land Messages in a Digital‑First World

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How long is this episode of Embracing Marketing Mistakes?

This episode is 1 hour and 1 minute long.

When was this Embracing Marketing Mistakes episode published?

This episode was published on February 3, 2026.

What is this episode about?

Chris Norton and Will Ockenden of Prohibition PR unpack what modern media interviews really feel like for leaders today. They move past the old PR textbook and talk frankly about hot mic blunders, off‑record comments that never stayed off the record...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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