Ep. 98: Oh Snap!

Episode 98 of the NEW Manufacturing Insights podcast, hosted by Kate Bruns, titled "Ep. 98: Oh Snap!" was published on October 23, 2025 and runs 21 minutes.

October 23, 2025 ·21m · NEW Manufacturing Insights

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Summary

Ryan Downs, president of Oh Snap! Pickling Company and formerly of the sauerkraut mega-maker GLK Foods, joins co-hosts Ann Franz and Kate Bruns on this week's episode to share his and his family's history in food manufacturing in the New North region.Downs created Oh Snap! in 2015 following a robust product development process and now sells through most major retailers all over North America, promising "portable pickle perfection" -- healthy, mess-free snacks that can be taken anywhere, including pickled cucumbers, green beans, carrots and infused cranberries. "There's kind of pickle madness in the country right now," he says, adding that Oh Snap! was built off nutrition trends around gut health and an exploration of packaging pickles' popularity in a new way. And he's proud to point out that Oh Snap! has actually lifted up the entire pickling industry as opposed to taking business away from other products in the sector. Learn more about Oh Snap! by listening to this week's episode, sponsored by Wisconsin Public Service: www.wisconsinpublicservice.com/secure/ssl/savings/business/free-consultationOh Snap! is online at www.ohsnappickles.com.

Episode Description

Ryan Downs, president of Oh Snap! Pickling Company and formerly of the sauerkraut mega-maker GLK Foods, joins co-hosts Ann Franz and Kate Bruns on this week's episode to share his and his family's history in food manufacturing in the New North region.

Downs created Oh Snap! in 2015 following a robust product development process and now sells through most major retailers all over North America, promising "portable pickle perfection" -- healthy, mess-free snacks that can be taken anywhere, including pickled cucumbers, green beans, carrots and infused cranberries.

"There's kind of pickle madness in the country right now," he says, adding that Oh Snap! was built off nutrition trends around gut health and an exploration of packaging pickles' popularity in a new way. And he's proud to point out that Oh Snap! has actually lifted up the entire pickling industry as opposed to taking business away from other products in the sector.

Learn more about Oh Snap! by listening to this week's episode, sponsored by Wisconsin Public Service: www.wisconsinpublicservice.com/secure/ssl/savings/business/free-consultation

Oh Snap! is online at www.ohsnappickles.com.