Ep. 98: Play to Your Strengths

In this episode, we're examining what sets you apart from the others in your industry. What strengths do you possess that you can highlight in your messaging and play to in your marketing strategy? I explain why understanding and playing to your personal strengths is a valuable part of a successful marketing strategy. To help you figure out you're strengths, we will cover two technical marketing terms: 1. I walk you through a SWOT analysis (strengths, weaknesses, opportunities and threats) and 2. I define Unique Selling Proposition (USP) and walk you through an exercise to help you define yours. ***** Miranda Rodriguez is a Marketing Coach who helps dreamers and change makers create their own set of marketing rules to play by. She believes marketing your business can be simple, doable and fun. Through the use of monthly marketing coaching and customized four-week marketing action plans, she helps you grow from creator to CEO.