Ep 98: The State of PPS and the APTA (feat. Sandra Norby, DPT)

In this episode, Brian and Sandra Norby (President of the Private Practice Section of APTA) collaborate for an insightful Q&A. The two cover specifics of the physical therapy field, and end with Sandra's incredible accomplishments during her time as president. Tune in for crucial data for private practice owners that is not only relevant now, but into the future. Episode at a glance: When you're licensed, you're not mandated to join the professional association. There are over 400,000 licensed physical therapists in the country. The biggest threat to the viability of a physical therapist over the next five years is insurance payments. Dr. Norby notes that with every threat there is opportunity. PPS has started to work with Bob Hall to work on contracts and reimbursements. He has a proven record of success People that are making decisions don't understand the value of physical therapy. We need a value based, data driven value proposition to give to members to advocate for. Use your marketing skills to advocate for the profession and encourage your patients to do so as well. Join PPS peer-to-peer network to help circumvent some of these insurance issues. If PPS doesn't know what challenges you're having, they can't help you solve it. Communicate with them here. Learn more about how we can get you to the top 10% in physical therapy private practice