Ep. 98 - The Top 10 Mistakes BJJ Academy Owners Make episode artwork

EPISODE · Jan 23, 2026 · 20 MIN

Ep. 98 - The Top 10 Mistakes BJJ Academy Owners Make

from The Business of Jiu Jitsu · host JP Levesque

In this episode, JP talks about the ten most common mistakes made by Jiu Jitsu academy owners, drawing from his personal experiences. He emphasizes the importance of tracking metrics, creating standard operating procedures, maintaining student engagement, and managing finances effectively. The conversation also covers the significance of hiring practices, communication strategies, and the necessity of developing business skills to ensure growth and success in running a Jiu Jitsu academy.TakeawaysWaiting until you are big enough to start taking your metrics is a mistake.Tracking financials is crucial for understanding your business.Creating standard operating procedures can streamline operations.Engaging with students regularly helps maintain their interest.The value of membership should always exceed its cost.Outworking business problems by spending more time on the mat is ineffective.Centralizing communication can reduce chaos and improve efficiency.Being comfortable discussing money is essential for business success.Negative influences in the academy can harm the culture and should be managed.Hiring decisions should be made carefully to ensure business growth.Chapters00:00 Introduction to Common Mistakes in Jiu Jitsu Academies01:00 The Importance of Tracking Metrics02:51 Creating Standard Operating Procedures04:44 Reselling Students and Maintaining Engagement06:38 The Fallacy of Outworking Business Problems08:17 Centralizing Communication for Efficiency10:11 Getting Comfortable with Money Conversations12:35 Managing Negative Influences in the Academy15:31 Hiring Mistakes and Timing17:56 Prioritizing Business Skills for GrowthIf you want to avoid these mistakes and grow your academy faster I'm doing a limited number of BJJ Business audit calls. It's a by the numbers look at your business to figure out where you're stuck and what you need to grow. Click the link below to book a call: https://link.growjitsu.com/widget/booking/cugd9bndUjStB6e1B15w

In this episode, JP talks about the ten most common mistakes made by Jiu Jitsu academy owners, drawing from his personal experiences. He emphasizes the importance of tracking metrics, creating standard operating procedures, maintaining student engagement, and managing finances effectively. The conversation also covers the significance of hiring practices, communication strategies, and the necessity of developing business skills to ensure growth and success in running a Jiu Jitsu academy.TakeawaysWaiting until you are big enough to start taking your metrics is a mistake.Tracking financials is crucial for understanding your business.Creating standard operating procedures can streamline operations.Engaging with students regularly helps maintain their interest.The value of membership should always exceed its cost.Outworking business problems by spending more time on the mat is ineffective.Centralizing communication can reduce chaos and improve efficiency.Being comfortable discussing money is essential for business success.Negative influences in the academy can harm the culture and should be managed.Hiring decisions should be made carefully to ensure business growth.Chapters00:00 Introduction to Common Mistakes in Jiu Jitsu Academies01:00 The Importance of Tracking Metrics02:51 Creating Standard Operating Procedures04:44 Reselling Students and Maintaining Engagement06:38 The Fallacy of Outworking Business Problems08:17 Centralizing Communication for Efficiency10:11 Getting Comfortable with Money Conversations12:35 Managing Negative Influences in the Academy15:31 Hiring Mistakes and Timing17:56 Prioritizing Business Skills for GrowthIf you want to avoid these mistakes and grow your academy faster I'm doing a limited number of BJJ Business audit calls. It's a by the numbers look at your business to figure out where you're stuck and what you need to grow. Click the link below to book a call: https://link.growjitsu.com/widget/booking/cugd9bndUjStB6e1B15w

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Ep. 98 - The Top 10 Mistakes BJJ Academy Owners Make

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This episode was published on January 23, 2026.

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In this episode, JP talks about the ten most common mistakes made by Jiu Jitsu academy owners, drawing from his personal experiences. He emphasizes the importance of tracking metrics, creating standard operating procedures, maintaining student...

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