Ep.99 - Dr Rick Richey: The secrets of world-class recovery technology

Rick Richey not only owns the WeWork of fitness but has co-founded the first studio in the world to use technologies that help fight cognitive stress, anxiety and sleep deprivation. His mission? To restore your body, reboot your mind and reshape your system. Used by NBA players, UFC and Bellator fighters, and other professional athletes, ReCOVER NYC also offers the value of great recovery to anyone in search of better wellness. This episode of the Escape Your Limits podcast is a lesson in longevity. Watch the full episode on YouTube Dr Rick Richey is a master of understanding how the human body works for the healthiest, natural results from any effort. He not only owns a chain of gyms with some of the best trainers that New York has to offer in the WeWork of fitness, but he's pioneering self-care with the world's first recovery studio. Host of the official podcast of the National Academy of Sports Medicine and co-host of the Omnia Fitness podcast, meet Rick Richey, owner of Independent Training Spot and co-founder of ReCOVER, on this episode of the Escape Your Limits podcast. Independent Training Spot is designed for entrepreneurial personal trainers and physical therapists to develop their own businesses and brands of training. The mission is not only to help any trainer start their own business but to help them continue to build it on their journey or venture. In addition, if you're an individual seeking out a trainer, ITS is a great place to start your search. It's home to some of the best fitpros that NYC has to offer. In early 2017, Rick Richey and Aaron Drogoszewski had the realization that there was nowhere for people to go purely for purposes of recovery. In early 2018, ReCOVER opened as NYC's first recovery studio, a concept that has sparked a recovery revolution and is changing the way people function.   To contact Rick email [email protected], or to hear more, download the Omnia Fitness podcast for industry business insight or the NASM CPT podcast for human movement science, concepts, flexibility and other exercise-related subjects.      Episode highlights -  How to manage the cost of a fitness business in one of the most expensive areas in the world, along with the biggest challenges you may not have thought about. What a WeWork style innovative fitness business venture offers to PTs and how it provides more opportunities than high-end gym spaces for trainers and clients. Training business models compared to membership models and how the risk versus rewards weigh up. Why it's a good idea to give something away for free, even if that particular customer doesn't come back. How your location's cleanliness and storage efficiency will be linked to perceptions of a trainer/operator's organisation and trustworthiness in the bigger picture. Why staying friendly and having a good relationship with people who work with you is paramount to an enjoyable environment and responsive team. How the body only benefits from a workout when it recovers, and how anabolic and catabolic states make a difference on the body's condition. The new technology that's allowing customers to alter bainwaves and reach a relaxed lucid dream state without feeling like they're even asleep. Benefits on the body that can come from varying air pressure up to 23,000 feet high, and how it will improve workouts. Why the digital fitness space is going to continue to grow, and how it will access the majority of populations who don't work out in traditional fitness spaces.   Join Matthew Januszek in conversation with Rick Richey…