EP. 99 | Meet The Soap Lady: Jamie Goodgame on The Craft & Business of Soap

Every small business owner eventually faces a choice: build from scratch or take on something someone else already started. On this episode of BAM BizTALK, Angel Garcia talks with Jamie Goodgame, owner of The Soap Company in Midland, Texas, about what it took to buy an established, home based soap business and grow it into one that now ships across all fifty states. Topics discussed: How Jamie went from longtime customer to owner of a fourteen year old soap company The six week cold process soap making method, start to finish What separates natural, plant based soap from mass produced commercial bars Saponification and the history behind lye soap Custom and specialty orders made for individual customers The full product line, from 28 soap scents to facial oils and French block soap Why premium packaging matters as much as the product itself Building a business that ships to all fifty states from a home based shop Setting business hours and avoiding burnout as a self-described people pleaser Getting past perfectionism to show up consistently on social media This conversation is a practical look at craftsmanship, ownership, and the everyday decisions that keep a small business growing. Give it a listen, and find The Soap Company at the farmers market or online.